{"id":6550,"date":"2026-09-28T07:12:46","date_gmt":"2026-09-28T07:12:46","guid":{"rendered":"https:\/\/www.consuprint.com\/?p=6550"},"modified":"2026-09-28T07:22:33","modified_gmt":"2026-09-28T07:22:33","slug":"directiva-ecgt","status":"publish","type":"post","link":"https:\/\/www.consuprint.com\/en\/directiva-ecgt\/","title":{"rendered":"\u00a0Directiva ECGT"},"content":{"rendered":"
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\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IT\u2019S NO LONGER ENOUGH TO SAY THE RIGHT THING<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Ya no vale con decir lo correcto <\/h2>\t\t\t\t<\/div>\n\t\t
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El 27 de septiembre entr\u00f3 en vigor la Directiva ECGT (UE) 2024\/825,<\/strong> una normativa europea orientada a reforzar la protecci\u00f3n del consumidor frente a pr\u00e1cticas de greenwashing<\/strong> y afirmaciones ambientales que puedan resultar enga\u00f1osas.<\/p>

\ud83d\udd35 Directiva ECGT:<\/strong><\/p>

Aunque su transposici\u00f3n al ordenamiento jur\u00eddico de cada Estado miembro todav\u00eda est\u00e1 en proceso \u2014como ocurre en Espa\u00f1a y en otros pa\u00edses\u2014, esto no significa que la Directiva no entre en vigor.<\/p>

El mensaje es claro: no se puede decir al consumidor que algo es sostenible si no es verdad.<\/strong><\/p>

Contenido reciclado, reutilizaci\u00f3n, sostenibilidad, circularidad\u2026 Las afirmaciones sobre las caracter\u00edsticas ambientales de un producto deben responder a la realidad y poder demostrarse.<\/p>

\ud83d\udc49Descubre m\u00e1s acerca de la directiva: https:\/\/lnkd.in\/efvdtmTb<\/a><\/p>

#<\/span>STOPGreenwashing<\/a> #<\/span>Protecci\u00f3nAlConsumidor<\/a> #<\/span>DirectivaECGT<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Directive (EU) 2024\/825<\/strong> entered into force on September 27; it is a European regulation aimed at strengthening consumer protection against greenwashing practices<\/strong> and environmental claims that may be misleading.<\/p>

\ud83d\udd35 ECGT Directive:<\/strong><\/p>

Although its transposition into the legal framework of each Member State is still underway\u2014as is the case in Spain and other countries\u2014this does not mean that the Directive does not enter into force.<\/p>

The message is clear: you cannot tell consumers<\/strong> that something is sustainable if it is not true.<\/strong><\/p>

Recycled content, reuse, sustainability, circularity\u2026 Claims about the environmental characteristics of a product must reflect reality and be demonstrable.<\/p>

\ud83d\udc49 Find out more about the directive: https:\/\/lnkd.in\/eCDGMwWk<\/a><\/p>

#<\/span>STOPGreenwashing<\/a> #<\/span>ConsumerProtection<\/a> #<\/span>ECGTDirective<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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28 de septiembre del 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

IT\u2019S NO LONGER ENOUGH TO SAY THE RIGHT THING Ya no vale con decir lo correcto El 27 de septiembre […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6550","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/posts\/6550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/comments?post=6550"}],"version-history":[{"count":10,"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/posts\/6550\/revisions"}],"predecessor-version":[{"id":6564,"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/posts\/6550\/revisions\/6564"}],"wp:attachment":[{"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/media?parent=6550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/categories?post=6550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.consuprint.com\/en\/wp-json\/wp\/v2\/tags?post=6550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}